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About The Trade Table

The Trade Table Team

Forrest Webber - Founder

The Trade Table was born at the end of the owner, Forrest Webber, time at JPMorgan, where he was a Data Domain Architect. He wanted to get out of the banking industry and into a role he felt would develop him more as a person and give him life-long skills, so he started looking into trade professions. Ultimately, he decided to become an electrician and began the apprenticeship journey - He likes to think he is the first-ever JPMorgan employee turned electrician.

On the journey to becoming an electrician apprentice, he was browsing through trade profession websites for inspiration on what trade to pursue. He soon realized no online trade supply store was built for the everyday homeowner. And thus, The Trade Table was born.

Forrest has since retired from being an electrician and founded four brother companies that all work together as a machine.

John Serrano - Lead Operator

John is the Lead Operator of The Trade Table. John joined the team in November of 2022 and hasn't looked back. John brings a litany of skills, including, but not limited to, customer service, product uploads, advanced SEO knowledge, and, most importantly, product knowledge. John has quickly become an expert in several product categories on The Trade Table and will continue growing. John is the go-to guy on the internet for categories like Mini-SplitsFireplaces, and Kitchen Appliances. John plans to acquire several certifications to bolster his knowledge of our products, more specifically he plans to take AHRI certification programs to increase his knowledge on heating, ventilation, air conditioning, refrigeration, and water heating products.

Paula Gomez - Social Lead

Paula joined the team in February 2023. Paula handles live chat, SEO blog optimization, and all of our social media content. Since Paula joined the team, we've seen a significant increase in our social media reputation - as our Instagram has quickly grown by 100 followers with her excellent graphic design. She also handles graphic work for our brother site, Talking Tradesmen, and has already ranked a featured image number one on Google for a landscaping article.

Jon Hubal - Lead Writer

Jon Hubal is an expert writer when it comes to the trades. He is the lead writer for The Trade Table and Talking Tradesmen. While he can write about any trade topic - his best work is in landscaping, plumbing, and mini-splits.

For The Trade Table, he has crafted, what we believe, is the best resource for mini-split online. His attention to detail and research abilities make him the best writer for mini-splits online. His over 15+ years of experience in landscaping and plumbing give him a different perspective on mini-splits that you won't find anywhere else online. He will continue on his mission to answer every question anybody could ever have about mini-splits. 

Featured Publications 

The Trade Table, while still early in its life, has already been featured across several major websites such as Active My Home, Small House Decor, Heck Home, Guy About HomeUrban SplatterThe Cheery Home, and Homely Huntsville.

The Trade Table has also been trusted by several prestigious institutions to offer home products to its faculty including AuburnUCSD, LSU, Alabama, Michigan, and NYU

Expanding Social Media Presence 

Our social media bolsters over 2,000+ followers across our major platforms - including 800+ Instagram followers400+ TikTok followers300+ LinkedIn followers,  100+ Facebook followers, and is aiming to become the top Mini-Split content creator on Youtube already producing over 50,000 views. Simply put, we are growing in popularity across all major platforms and only expect our follower rate to increase with Paula's incredible work.

About The Trade Table

The Trade Table is The Premier Home Store. Our Home Store offers a carefully curated selection of high-quality brands that will elevate your living space to the next level—ranging from kitchen appliances to mini-splits. 

At The Trade Table, we believe that a beautiful home doesn't have to have a high price tag. We're passionate about helping customers create their dream homes by offering luxurious yet affordable products. We aim to provide our customers with the best home brands on the market, such as Rinnai, ZLINE, Napoleon, and over 50 more.

We want to ensure that your hard-earned money is well spent and will not rest until you're satisfied. Our goal is to provide you with a superior customer service experience. We offer free shipping, expert customer service representatives (where you will talk to a real person), a 100% secure checkout experience, a price match guarantee, and more. We don't want you to have to ever go anywhere else for your home product needs. And we are here to get it to you swiftly with a moral, God-led compass. Don't hesitate to contact us at 256-633-6533 or

Best Mini-Split Store Online

We are the premier home store for Mini-Splits. We have the best mini split blogs online - if you have a question about mini splits it's more than likely that Jon has already answered it in one of the mini split articles.

We plan and are already in the process of ranking first across Google for hundreds of Mini Split searches, such as answers as what to do if your mini split is leaking water, and categories, such as 2-ton mini split, 3-zone mini split, and mini-split for garage. Mini Splits are one of the fastest growing sectors in HVAC, and we want to and will be the number one store online for mini-splits.

We've been recognized by some of the HVAC blogs on the website as the top growing mini split store online like AirCondLounge

Best Mini-Split Source Online

Before purchasing a mini-split from us, we want you to be educated and make the best choice. First, you should learn how mini-splits work, the pros and cons, the cost of running a mini-split, and how mini-splits increase your home's value

Now that you've learned the basics, you need to figure out where you will install your mini-split, what size you need, and finally, what are the best mini-splits in 2023. 

If you're worried about installation, maybe you should consider buying a DIY mini split and doing it yourself. We have the ultimate guide to DIY installing your mini split. If you'd rather trust a professional, you should first determine if you need a permit for the installation job. 

Family of Brands

The Trade Table is part of a family of brands, all aiming to help make a house a home and support each other to strengthen the family. The first brand that was born was Talking Tradesmen - an informational site for tradesmen on the path to becoming a lead generator, job platform, and community site for tradesmen and trade companies. The second brand is Tradesmen Agency, a digital marketing agency for Tradesmen created by a former tradesmen. The Tradesmen Agencies' goal is to help trade companies get more leads and provide more work for their tradesmen.

Next is Bear Brothers Cleaning, a cleaning company based in Huntsville, Alabama. Bear Brothers Cleaning guarantees to leave your place Beary Clean, or else they re-clean for free! Trust the tradesmen family of brands with all of your home needs. The newest brother of the family is Homely Huntsville - a destination blog talking about what makes Huntsville, Alabama home. Homely Huntsville aims to highlight the positives of the Huntsville community, businesses, and town itself.

Contact The Trade Table

We aim to serve our customers as quickly and efficiently as possible. Our current working hours are 9 AM-5 PM CT Monday-Friday. During those hours, our live chat, phone number (256-633-6553), and email ( will respond instantly. Outside those hours, we will respond within 48 hours. 

Feel free to ask us any questions you have; from small to large, we will do our best to answer your inquiries with care thoroughly.